Creative, Photographer, Communicator, Sailor , Professor, Traveler, Innovator, Storyteller, Journalist…
My life is full of true passions (some very unusual) and my job is one of these.
I was born in Naples but I lived around the world: mostly in Europe (Milan, London, Brussels) and in USA (New York, Cincinnati, Chicago).
I had two great working relationships in my life, both very long, monogamous and satisfying: Procter & Gamble from 1991 to 2001 as Communication Director and Edelman from 2001 to 2018 as Senior Vice President Marketing and Creative Director.
Since I love to be in touch with the young generations, I am a Scientific Coordinator and a Professor of Marketing Communication and at the Sole 24 Ore Business School. Also Contract Professor at La Sapienza University and Lecturer at the LUISS University Business School.
I’m not a «digital native» … rather a «digital surviver”. But I surf and master the digital world as if I had been born there. And I know both the Millennials and the Z generation as a big brother: many of my latest projects were aimed at engaging these targets through creative strategies 4.0.
My major asset is to be a Creative Strategist always ready to pioneer Unusual, Unexpected, Unconventional communication projects for my costumers (Companies and Brands).
Some of my most beloved ones were: Pringles, Playstation, Nutella, Mastercard, Air Bnb, Virgin Active, Microsoft, Carlsberg, Unilever.
Strategist, Driver, Analyst, Philosopher, Professor, Biker, Startupper, Writer, Speaker…
I was born in Bologna and always grew up in a «open mind» contest, working on international projects, mostly in Far and Middle Est.
In 1997 I co-founded 0337 La Telefonia, the largest Italian Telecommunication Franchising Company as Marketing Director.
In 2001 I joined H3G an Hutcinson Whampoa Ltd Company for the launch of the UMTS network as Product Manager. In 2007 I became Business Unit Leader at Eli Lilly and Company. And last but not least I founded Diverthink consulting.
Over the years I gained a great deal of experience in Strategy, Marketing Strategy and Management Consulting at the highest levels in Manufacturing, Services, Luxury Goods, Food, Tourism and Arts sectors.
I’m firmly convinced that education is the key to success and that’s why I take some of my time to train and transfer knowledge to new generations of Master students.
I am a Professor of Marketing Strategy and a Scientific Coordinator at the Sole 24 Ore Business School. Lecturer at the main Italian Business Schools. Speaker at national and international events on future marketing scenarios.
To keep nurturing one of my passion, I wrote and published for Master 24 – Il Sole 24 Ore books, articles and papers on Strategic Marketing, Omnichannel Strategy and Sales Management.